Forget the eggs.

It’s no surprise that the exorbitantly high cost of eggs has Americans considering their other options — for both breakfast consumption and decorating this Easter season.

According to a study by Clarify Capital, over 30% of Americans have stopped buying eggs due to their costs.

Considering that a popular Easter tradition consists of coloring eggs — due to this nationwide concern, people are putting their thinking caps on and getting creative with what they’re instead dyeing.

Considering that a popular Easter tradition consists of coloring eggs — due to this nationwide concern, people are putting their thinking caps on and getting creative on what they’re instead dyeing. Getty Images

According to The New York Times, how-to videos of people coloring other unexpected grocery staples — such as marshmallows, potatoes and onions are making their rounds on social media.

One of these TikTok videos was posted by a content creator named Steph Gigliotti — which showed a plethora of beautifully colored marshmallows.

In the video she says: “Save yourself a bunch of money and color marshmallows instead.”

“You can use any size marshmallows — we do prefer the nice, big jumbo ones for dramatic effect,” she told CBS News.

Many parents praised Gigliotti for her creative money-saving hack in the comment section of her festive video.

“This is such a great idea! No one eats the colored eggs so these will actually be eaten!” one commenter wrote.

Another person shared: “Great idea!!! Especially since eggs are such a hot commodity these days!!”

Other online videos, like this one, show small yellow potatoes being dropped into individual bowls of dye, the same way eggs would be colored — yet it’s much cheaper.

It seems that even if people are adamant about keeping tradition and coloring eggs — despite them being expensive — the shortage of eggs is another hurdle to overcome.

A food blogger named Lexi Harrison — who lives in Michigan — told the Times, “More than half the time I’ve been to the store in the last month, there’s been no eggs.”


eggs in a carton
A food blogger named Lexi Harrison — who lives in Michigan — told the Times, “More than half the time I’ve been to the store in the last month there’s been no eggs.” Helayne Seidman

Because of this, some grocery stores — specifically Trader Joe’s in Manhattan are only allowing customers to buy one carton of eggs at a time.

And farms across the country — such as Young’s Jersey Dairy in Yellow Springs, Ohio — are hesitant to continue other traditions such as Easter egg hunts because they “don’t want to wipe out local inventories.”

The farm typically spends about $3,000 on eggs for their hunt — but instead will donate to local food banks this year, according to the Times.

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