Her beauty hack is no longer under wraps.
UK-based makeup influencer Sam Begum is dividing the Internet with her head-scratching yet speedy makeup routine: a full face of cosmetics applied to a piece of plastic wrap at night, then slapped on her face in the morning.
Videos of her technique have racked up nearly 10 million views on TikTok in recent weeks.
Begum, 23, starts by sticking a clean piece of plastic to her naked face, then applies foundation, concealer, blush and bronzer onto the film, then sets it aside.
The next morning, she finishes the routine by reversing the plastic and placing the side with the cosmetics on her face.
The warpaint initially appears blotchy and out of whack, until Begum uses a puffy makeup brush to blend it in and applies setting powder over the top.
A lip gloss pulls it all together — all while Begum walks out of her apartment building.
“Girl mathing 20 more minutes in bed,” reads the caption of one of her videos showing the technique, which has amassed over seven million views since it was posted June 30.
The once-viral hashtag “Girl Math” trend refers to the illogical ways women justify purchases – or, in this case, more time in mattress mode.
Some TikTokers are inspired by the glam game-changer.
“Meal prepping makeup,” one person mused in the comments.
“I’m influenced,” wrote another.
Others weren’t as rosy.
“I can’t explain it but this pmo [pissed me off],” another said in a comment that’s racked up more than 2,000 likes.
“Imagine all the bacteria on that foil and all the bacteria you absorb on the street while blending it all,” one person pointed out, along with the crying face emoji.
In a July 14 video, Begum urged her followers to create a hole in the mouth area of the plastic wrap if they decide to test out her technique.
“Don’t knock it till u try [it]!” she wrote.
Begum did not respond to requests for comment.
