Have it your way — and let them know.
Burger King is taking customer feedback personally, giving out the company president’s phone number so people can contact him directly.
While most companies ask for feedback through surveys or emails, the fast-food joint is giving customers a direct way to give the brand’s leadership insight into what they’re actually experiencing.
Guests can now call or text Burger King President Tom Curtis directly to share their personal experiences and feedback.
The brand shared that Curtis will personally make as many daily calls as he possibly can, and every message from fans will be reviewed and responded to.
“As the home of ‘Have It Your Way,’ guests are our most important advisors,” Curtis said in a statement.
“We’re grateful that they provide the feedback that is shaping our brand today and in the future.”
Burger King shared that their guest-submitted feedback and ideas have been a part of the brand’s success, such as menu innovations — including the Million Dollar Whopper contest, modernizing the restaurant and improving operations.
They said that giving consumers direct access to their president, it will lead to them directly shaping the future of Burger King.
The initiative won’t be a one-time thing, either. Later this year, additional members of the Burger King team, franchisees and staff will be engaging directly with patrons to listen to their feedback and look for ways to act on it.
“There’s nothing like hearing from guests firsthand, so I’m excited to have an even greater opportunity to have live open and honest conversations, ask questions, and see how we can create an even better Burger King together,” Curtis said.
For those who want to contact Curtis directly and share their thoughts, he can be reached via call or text at (305) 874-0520.
