Apparently, not even the world’s largest pizza company is immune to “shrinkflation.”
An “annoyed” Domino’s customer in Ireland is going viral after using a tape measure to prove that the pie purveyor didn’t give him the seven-inch pizza that he paid for.
“There was over an inch missing [from one side],” Mark Gourley, 30, told Kennedy News while griping about allegedly not getting enough dough for his dough.
The pie-hard customer had reportedly embarked on a week-long pizza binge, during which the Irishman treated himself to the chain’s $5 lunch deal every day.
Everything was going swimmingly until day four on August 7, when Gourley ordered a seven-inch BBQ, Chicken & Bacon pizza from the Newtownards, Ireland Domino’s store in County Down.
He quickly realized he wasn’t getting enough bang for his crust.
“I went back down to work and realized it looked smaller than seven inches,” exclaimed the pizza fanatic, who decided to measure the puny pie with a tape measure to make sure.
After stretching the tool from center to crust, he confirmed that, like a bad Tinder date, Domino’s had apparently lied about its size.
“It was six and [a] half inches one way and the other way was five and a half inches,” spluttered the exasperated crust cruncher. “I was quite annoyed. I’m paying for seven inches so I expect to get the size I pay for.”
Gourley wasn’t just being persnickety. He claimed that he “used to work in Subway and everything had to be sized” to prevent a one-inch blunder.
When the incensed patron tried to contact the Domino’s branch over this supposed culinary catfishing, they failed to answer the phone, prompting him to air his gastronomic grievance on X.
Mark posted images of the pizza on X along with the caption, “What is this @Dominos_UK? [A] seven-inch pizza shouldn’t be any less than seven inches.”
Domino’s responded — unhelpfully — by telling him to try his local outlet again.
Gourley was so disgusted with this failure of the tape that he hasn’t been back to Domino’s since.
“I would order from them again in the future but I would be more wary about it,” he declared.
Domino’s isn’t the first chain to not put its money where customers’ mouths are of late.
Last June, a disappointed Panda Express customer accused the popular Chinese fast casual of severely downsizing its takeout containers — even as prices have gone up.
Meanwhile, Chipotle was similarly accused of serving customers half-empty bowls.
Many critics have declared this so-called stinginess a symptom of “shrinkflation,” in which restaurants scale back their serving sizes in response to inflation-fueled price hikes.
