About 36,000 Build-A-Bear plush bears are being recalled due to a potential choking hazard, the US Consumer Product Safety Commission (CPSC) announced Thursday.

The recall involves the Heartwarming Hugs weighted plush bear, which features a side pouch containing a heart filled with 2.5 pounds of ceramic beads that can be heated or cooled.

According to the CPSC, the pouch is secured with a zipper, but the zipper slider can detach, posing a choking hazard.

No injuries have been reported, but one incident in the United Kingdom involved the zipper slider detaching, the agency said.

“The safety and wellbeing of our guests and their families is our highest priority,” Build-A-Bear said in a statement.

Build-A-Bear has recalled about 36,000 Heartwarming Hugs plush bears over a choking hazard risk. U.S. Consumer Product Safety Commission

“Out of an abundance of caution, consumers should immediately stop using the recalled Heartwarming Hugs Bear and return it to a local Build-A-Bear Workshop store to receive a refund in the form of the original payment or a gift card for the purchase price.”

The product is intended for ages 3 and up and includes a cautionary label advising adult supervision due to the heated and cooled element.

The bears were sold at Build-A-Bear Workshop stores and online beginning in January for about $48.


The storefront of a Build-A-Bear Workshop on 34th Street in Manhattan.
The $48 bears were sold in stores and online, with customers told to return them for a refund or gift card. DW labs Incorporated – stock.adobe.com

The recall involves model number 034464, which can be found sewn into the back of the bear’s leg.

Consumers are urged to stop using the recalled bears immediately and return them to a Build-A-Bear Workshop store for a refund.

Customers who cannot visit a store can request a free return shipping label through the company’s website.

Build-A-Bear can be reached at 844-541-0144 or by email at ProductHotline@buildabear.com. More information is available on the company’s website under its recall section.

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