Business

The “One Bite” pizza reviewer and Barstool Sports founder Dave Portnoy threw his support behind Yum! Brands’ campaign to temporarily rebrand Pizza Hut, praising the pizza chain’s strategic marketing move as “brilliant” while pitching company executives on directing advertising dollars toward Barstool Sports during football season. “At first, I didn’t…

Pizza Hut is temporarily dropping “Pizza” from its name as the restaurant chain leans into football season while its parent company moves ahead with a multibillion-dollar sale of the iconic brand. The chain said this week that it will go by “Hut” for the next 25 weeks, coinciding with the…