Fashion knows no bounds — and neither do these prices.
American trendsetters have fallen in love with fast-fashion brands like Zara, Mango and River Island for their stylish and relatively affordable options.
But lately, many US customers are feeling the tariff pinch as these stores are hiking up prices by sometimes astronomical amounts.
However, the price tag difference between some countries and the US doesn’t seem to equal the 10% and 15% standard tariffs imposed on the UK and EU, respectively, by President Trump.
For instance, Mango’s distressed cowhide jacket with fur-lined pockets costs 299.99 Euros in Spain — equivalent to $351. But if it’s purchased in the U.S., the price jumps to a startling $649.99. That’s an 85% price increase over what Spaniards are paying.
A simple, ruffled Mango knit cardigan retails for 29.99 Euros in Spain — equivalent to $35. However, if it’s ordered from the US version of the site, that more modest price tag makes a startling 99% jump, to a stiff $69.99.
A chic fall-ready pair of heeled leather boots from Mango retail for 119.99 Euros in Spain, which equals a little over $138 — yet those same shoes purchased by a US shopper would cost them $249.99 — an 81% price hike.
River Island, a popular U.K. brand gaining popularity here, sells a trendy faux shearling-lined trench coat with a price tag of 110 pounds, which equals $147 and some change. Yet, if shoppers buy from the US-based site, the price of that same coat automatically jumps to $247 — 68% more expensive.
And a River Island suit that was a fashion week front row favorite with some editors that costs 64 pounds — equivalent to $86 — will run you $144 in the US.
A fitted little black dress with a gold metal detail on the sleeve at Zara can be purchased for just 59.99 Euros in Spain — equivalent to $70. Unfortunately, the price jumps to $119 in the US, a 67% difference.
And a belted faux suede pleated skirt at Zara is practically a steal for shoppers in Spain at 35.95 Euros, which is equivalent to almost $42. Whereas this fashionable bottom will cost shoppers in the US $69.90.
Annoyed shoppers are starting to notice.
“I have a potential bone to pick with Zara,” influencer Maggie Awbrey said in a video showing off her new purse from the store. She claimed that she paid $75 for the item — but then found a tag on it listing the price as 35 Euros — which converts to $40.
“What’s up with the pricing?” she asked.
Zara fan Bryce Gruber claimed she was “genuinely shocked” by the prices local shoppers were paying at the Athens store she visited while on vacation this summer.
“It is outrageous,” she pronounced in a video, claiming that even with the conversion rate, the prices were nearly half of those she’d seen in the US stores earlier this year.
“Come to Greece and load your baskets,” she told her viewers.
So what’s driving the discrepancies — and are US shoppers paying the price? Some experts say it’s more complicated than greed, and the tariffs are playing a part. But perhaps not in the way we think.
“The impact of a tariff can far exceed just the literal cost,” Michael Goldman, GM North America at Caru Containers, told The Post.
And, he says, these brands may be raising US prices well beyond the actual tariff costs to offset expected losses in market share — with more shoppers potentially shopping US-made goods — and meet investor expectations.
Retail experts speculate it could also be simple capitalism in action — companies may be testing what the market will bear.
But Shelley Kohan, professor of regional management at Syracuse University, noted that these new, higher prices are backed by extensive analytics.
“Retailers don’t normally price gouge their loyal customer base,” she told The Post.
Zara, Mango and River Island representatives did not immediately return requests for comment.
But not all are going the hike route — H&M, one of the most beloved affordable retailers, has somehow managed to keep its prices nearly the same in Sweden — its home country — and the US.
Daniel Ervér, the chief executive of the Swedish retailer, has previously said that they’ve managed this by shifting production away from high-tariff targeted countries, and increasing the use of automation — like self-checkouts and RFID tags — to cut operational costs, which can then be passed onto the consumer.
For example, a pleated skort costs 349 krona in Sweden — $37 — and $39.99 in the US. That’s only a 5% increase for the US.
A fine-knit cashmere sweater costs 1,399 krona in Sweden — $149 — and $139 in the US. That’s actually a 7% decrease between Sweden and the US.
How long are people willing to pay the higher prices for their favorite brands? Some diehards are considering creative workarounds like shopping vacations to Europe — with empty suitcases at the ready — are now the norm.
“I’d rather catch a flight than catch a tariff,” Tiffany Radulescu, 34, from Brooklyn, who favors higher-end brands, previously told The Post.
That’s a sentiment echoed by Post Wellness Editor Carly Stern, who recently jetted off to Barcelona on a $650 round-trip ticket — where she saved significantly on a Zara pin tuck drop sleeve midi dress, paying just $47.10 in store vs. $79.90 back home in New York.
“It’s girl math — fly to Europe, buy some clothes. I literally saved $30 — that’s just smart finances,” Stern said.
“I’m going to wear it to the office when I get back and I’m going to look cute — and that’s what really matters,” she said.
