Hailee Steinfeld got fired up with cheering on husband Josh Allen during his latest NFL game.
Steinfeld, 29, was caught celebrating in a rare on-camera appearance as the Buffalo Bills battled the Los Angeles Rams at SoFi Stadium in California on Monday, October 12.
In a clip from the broadcast that has since gone viral, Steinfeld sported a red Bills jacket in the stands and shouted, “Let’s go, Josh!” The Sinners actress was locked in on the action, clapping and cheering, “Let’s f***ing go!” after a big play.
Allen, 30, and the Bills eventually walked away with a win in overtime, defeating the Rams 37-34.
Steinfeld and Allen tied the knot in May 2025 after two years of dating. The couple welcomed their first baby, daughter Harper, earlier this year.
Josh Allen Luke Hales/Getty Images
Throughout their relationship, Steinfeld has often stayed out of the NFL spotlight, but her support for Allen hasn’t wavered. After attending the 2026 Golden Globes solo in January, Steinfeld joked in her “Beau Society” newsletter that she was “distracted” by Allen’s game, which kicked off while she was getting glam.
Steinfeld’s energetic appearance at Monday’s game quickly drew comparisons to another football-loving pop star, Taylor Swift, who is frequently shown cheering for her now-husband, Travis Kelce, in a suite at Kansas City Chiefs games.
Hailee Steinfeld Eugene Gologursky/Getty Images for Fast Company
Last month, Swift, 36, went over the top while celebrating Kelce’s first touchdown of the season against the Indianapolis Colts. Sitting with her parents, Scott and Andrea, the Grammy winner pointed to her wedding ring and shouted, “That’s my husband!”
UPDATE — 1/16/26, 10:05 a.m. ET: Buffalo Bills quarterback Josh Allen responded after a picture of his wife, Hailee Steinfeld, wearing Denver Broncos gear went viral. “Asked Josh about this pic and he told me he had no idea it was floating around,” CBS reporter Tracy Wolfson posted via X on Thursday, January 15. “Laughed […]
The moment quickly took social media by storm, and Kelce, 37, laughed off some of the more outrageous memes during an episode of his “New Heights” podcast.
“‘Me when my husband actually finds all the right stuff at the grocery store without calling me,’” he said while reading off various posts, adding, “The internet’s having a good old time with this s***.”
While fans (and some critics) had plenty to say about Swift’s viral reaction, Kelce was just happy to see her happy.
“Listen, man. Proud wife, baby,” he said on the podcast. “Gotta make my girl proud.”
Swift famously brushed off the haters after she started dating Kelce in 2023. “I don’t know how [the cameras] know what suite I’m in. … I’m just there to support Travis,” she told TIME. “I have no awareness of if I’m being shown too much and pissing off a few dads, Brads and Chads.”
