Nights in are having a moment — Americans are twice as likely to favor hosting guests at home rather than going out.
That’s according to a new survey of 2,000 Americans, which found, of those who have a preference, 72% prefer staying in with friends, whenever possible, while just 28% prefer a night out.
49% said this shift came in the past few years.
The key to hosting at home?
A majority of respondents say a pleasant scent can transform how inviting a space feels for a home gathering (78%).
The survey, conducted by Talker Research on behalf of Air Wick, also found 82% of participants actively consider how their home smells before inviting people over.
Prepping for both planned and last-minute gatherings, respondents reported spending anywhere from 10 minutes to over two hours preparing their house ahead of guests, with two hours and 10 minutes the average prep time.
This time is often driven by concerns such as freshening up the house with the right scent, stressing about whether guests are comfortable, and wanting everything to be perfect.
In addition to the more comfortable environment (65%), 53% said hosting at home is a great way to save money, and 47% said it’s easier to hear each other.
Avoiding crowds (47%), having more control over ambiance, food, drinks, and entertainment (42%), and not having to get dressed up (24%) are additional benefits to hosting at home.
“With more Americans opting for home gatherings, it’s clear that comfort, meaningful connections, and subtle touches like a pleasant home fragrance or ambient lighting are becoming the new priorities for socializing,” Julia Mellberg, a spokesperson for Air Wick, said.
“These survey results highlight how hosting at home allows consumers to create an environment reflecting their personal style and be always inviting, no matter the occasion.”
So, what are your favorite occasions for a night in?
Participants favor hosting birthday celebrations (49%), dinner parties (44%), and movie nights (37%), followed by game nights (35%) and TV-watch parties (29%).
Whatever the affair or the reason, an inviting space fuels connections among friends, according to 74% of respondents who feel they can have deeper, more meaningful conversations during a night in.
Checking in on family updates and giving the latest on personal lives is the most common topic of conversation (69%) at most at-home gatherings.
A bit of good old-fashioned gossip (44%) and news and politics (35%) are other popular topics of conversation respondents reported indulging in.
For these conversation-filled nights in, the sweet spot is just under three and a half hours (three hours and 24 minutes).
Approximately half (49%) of respondents reported that setting the right vibe and incorporating a home fragrance are critical components for creating an inviting ambiance for guests.
The top three scents preferred by hosts looking to make a good impression this spring and summer were described as fresh and clean (64%), warm and cozy (45%), and floral (36%).
“Hosting at home is an exciting way to put your mark on a shared experience with loved ones,” adds Mellberg. “Whether you’re hosting a small movie night or a big birthday celebration, the right home fragrance can turn any gathering into a memorable event.”
SEVEN ESSENTIALS FOR A GOOD NIGHT IN
- Good food and drinks (72%)
- Having the right people present (61%)
- Comfy seating (52%)
- A tidy and welcoming space (46%)
- Great music or entertainment (38%)
- Pleasant scent/fragrance (24%)
- Cozy lighting (22%)
BIGGEST STRESSORS WHEN HOSTING GUESTS AT HOME
- Cleaning (46%)
- Cooking (34%)
- Making guests comfortable (26%)
- Feeling pressure to make everything perfect (25%)
- Running out of food or drinks (23%)
- Making sure there’s enough seating and space for everyone (20%)
- Budgeting for the event (19%)
- Guests overstaying their welcome (15%)
- Keeping kids or pets under control during the gathering (14%)
- Freshening up the house with the right scent (13%)
- Worrying about guests judging my home (13%)
- Managing different personalities and social dynamics (12%)
- Planning entertainment (12%)
- Worrying about potential messes or spills (11%)
- Planning the right vibe (lighting, music, decor, etc.) (11%)
- Handling last-minute cancellations or no-shows (7%)
Survey methodology:
Talker Research surveyed 1,000 gen pop and 1,000 people who host; the survey was commissioned by Air Wick and administered and conducted online by Talker Research between March 25 – March 31, 2025.
