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If Kate Middleton is aging, she’s certainly not showing it. Every outing reveals her signature lit-from-within glow and the kind of smooth, line-free complexion the rest of Us dream about. And now, her rumored secret weapon is not only on our radar — but it’s also 50% off for Black Friday.

Meet Lancôme’s Génifique Ultimate Face Serum, a royal-favorite per Harper’s Bazaar. The formula is normally a high-end indulgence, but Amazon’s Black Friday sale brings it down to a stunning half-off. Shoppers say it’s powerful enough that their wrinkles are already “fading away.”

Get the Lancôme Génifique Ultimate Face Serum at Amazon!

This serum mixes hyaluronic acid, beta-glucan and licorice extract to boost elasticity and soften those early fine lines. The result? That plump, “she got her beauty sleep” kind of glow Kate Middleton always seems to have. It makes total sense she’d be drawn to it as it keeps skin fresh and youthful — without looking stiff.

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Whether your skin type is dry, oily or combination, this serum fits right in. The silky texture disappears into skin instantly, leaving everything soft, dewy and ready for makeup. Use it morning and night before moisturizing to let it work its anti-aging magic.

Middleton’s not the only fan — shoppers are scooping up this serum fast. Over 1,000 bottles have been sold in the past month, and it’s racked up hundreds of glowing five-star ratings. One shopper, who’s used it “for years,” believes that it’s helped keep their skin “youthful.”

Another user thinks it’s “slowing down the aging train,” since it left their eye and forehead lines “firm and elastic.”

Take it from Us: this is the skincare steal worth jumping on. It’s kept Kate Middleton and shoppers’ fine lines in check, so imagine what it could do for your routine. Grab it while it’s 50% off — deals this good rarely come around.

See it: Lancôme Génifique Ultimate Face Serum (Originally $135) on sale for just $68 at Amazon! Please note, prices are accurate at the date of publication but are subject to change.

Looking for something else? Explore more from Lancôme here and more anti-aging serums here! Don’t forget to check out all of Amazon’s Daily Deals for more great finds!

Duchess of Sussex and Founder of As Ever Meghan Markle speaks onstage during Fortune Most Powerful Women Summit 2025 at Salamander Hotel on October 14, 2025, in Washington, DC.

Related: Meghan Markle Swears by This ‘Botox in a Stick’ Serum

Meghan Markle’s latest Harper’s Bazaar cover reminded Us of one thing: she has ageless skin down to a science. Even fresh-faced, she looks smooth and sculpted — and we think we’ve found her trick. She reportedly uses a smoothing serum that shoppers insist is basically “Botox in a stick.” As Glamour noted, the Duchess turns […]

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