LA’s most luxurious grocery store is reportedly set to open in the Big Apple — but it could cost you $43,000 to get through the door.
Erewhon Market, the high-end organic grocer with 11 locations in Los Angeles, is getting its own mini-outpost in Manhattan, according to Emily Sundberg’s business newsletter Feed Me.
Sunberg reported Tuesday that Ronnie Fieg, the CEO of fashion label Kith, will be opening Kith IVY, a private members-only padel club at 120 Leroy Street in the West Village, with a small Erewhon inside.
Thus, access the Erewhon comes with an astronomical price tag.
Members will have to pay a $36,000 initiation fee on top of $7,000 in annual dues to become a part of the club — which is fitting for the luxury grocery store that sells $19 single strawberries, $32 ice cubes, $50 tote bags and the infamous $23 smoothies.
Sundberg, who reviewed the pitch deck for the project, noted that the micro Erewhon will be open from 7 a.m. to 4 p.m., and the club will also have a restaurant called the Living Room, run by the owners of Cafe Mogador.
This will be the first Erewhon located outside of California.
Back in 2021, Erewhon CEO Tony Anitoci teased the possibility of a location opening in New York in an interview with the Los Angeles Times.
“We are looking at New York City; it’s definitely on the plate,” he said at the time.
While some New Yorkers may be excited about the introduction of the grocery chain frequented by A-list celebrities, West Village residents have expressed their disproval of the private padel club.
Protestors at a meeting about the club’s liquor license held signs that read “No Rooftop Restaurant” and “No Private Padel,” Curbed reported in March.
The complaints were mainly based on the plan for a rooftop bar and club, which residents said would bring “noise, drunken rowdiness and crime” to the neighborhood.
West Village residents reportedly wrote letters that said “a rooftop venue with padel courts, alcohol, and loud music/live DJ all day until 12 a.m. every night of the week is not at all in line with the character of this area.”
The rooftop bar was ultimately scrapped, though people still continue to argue additions to the venue location — especially the planned “stadium lightning” and “bullet-style noise.”
