Mauricio Umansky caused a stir when his new ARI campaign featured an array of shirtless images — but that is just another day for the reality TV star.
“I haven’t had the opportunity to look at news or Instagram. I’ve been so busy today. I haven’t seen one thing,” Umansky, 55, exclusively told Us Weekly on Tuesday, November 18, about being chosen as the new face for ARI’s 2026 campaign. “I’ve been shirtless all my life, so [it’s] nothing new. It’s just my life.”
During his photo shoot with the fashion brand, Umansky wore a fur-lined winter coat with jeans that showed off his ab muscles underneath.
“I mean, it’s not about owning anything,” the Buying Beverly Hills alum said about going bare-chested in the images. “I’m not coming out. I’m not doing anything. It’s just my life.”
Chatter about his shirtless physique aside, Umansky is a longtime fan of ARI.
“I’ve been buying ARI for about four years now,” Umansky, who wore an outfit designed by the brand to Tuesday’s launch event, explained to Us. “I walked by the shop and I fell in love with it, and I started buying it. I started owning it. Little by little, I ended up meeting the owner, and he asked me, ‘Would you mind doing a little modeling job for us?’ And I was like, ‘Bro, I don’t model. What are you talking about?’”
Eventually, Umansky decided to step outside of his “comfort zone” and agreed to model for the brand.
“I did it, and it’s been fun,” he said. “I enjoyed the collaboration.”
Of course, Umansky has a storied history in the clothing industry.

“Before I was in real estate, I was in fashion. That was my first business,” he said. “I’ve been doing fashion all my life.”
Umansky cofounded his Agency real estate brokerage in 2011 after leaving his brother-in-law Rick Hilton’s own firm.
“I would love [for] Buying Beverly Hills to come back again. Right now, the real estate shows are not doing amazing. There’s only a couple left,” Umansky told Us of his two-season docuseries about the brokerage. “I am pitching something new, and I’ve got an angle on a new reality real estate show that nobody’s ever done. I cannot wait to pitch it.”
He added, “I think it’s gonna do really great. I think somebody will pick it up. It’s a completely new angle on real estate reality [that] has not been seen before.”
In addition to his successful real estate career, Umansky also makes frequent cameos on Bravo’s The Real Housewives of Beverly Hills with estranged wife Kyle Richards.
“Real Housewives of Beverly Hills is back [for] another season. The way Kyle and I made it work is that it’s real,” he said of navigating an amicable relationship with Richards, 53, after they separated in 2023. “We’ve never faked anything. We got married when we were babies. We’re still legally married, but we were together for 27 years, 28 years. Our friendship today is real. We’re lucky to just be genuine and vulnerable. We don’t have to fake anything for television.”
Umansky, who shares four daughters with the Bravolebrity, further stressed that Richards is still his “best friend” who even was proud of his ARI honor.
