Meghan Markle is swinging into her As Ever brand’s next chapter — literally.
“No more sleeps,” a Friday, June 20, post on the company’s Instagram read.
In the photo, Meghan, 43, wore a breezy white, cap-sleeve sundress as she sat on a wooden swing attached to a tree. She had a big grin on her face as she moved back and forth.
As Ever will release its summer collection later on Friday.
“First off, a sincere thank you for making the debut of As ever absolutely extraordinary,” Meghan wrote in a Monday, June 16, issue of her newsletter. “We had a feeling there would be excitement, but to see everything sell out in less than an hour was an amazing surprise.”
She added, “We are pleased to share that on June 20th, we’re going live with the products you love — plus, some new delicious surprises. More details and exact timing will be shared soon.”
The upcoming drop will include the brand’s infamous raspberry preserves, as well as new items like herbal tea, cookie mixes and flower sprinkles. (Meghan first disclosed her appreciation for edible flower sprinkles in her With Love docuseries on Netflix, which premiered in March.)
Meghan originally planned to launch her brand in 2024 under the moniker American Riviera Orchard. She changed the name earlier this year.
Meghan Markle has changed the name of her lifestyle brand from American Riviera Orchard to As Ever — but the swap was years in the making. The name was changed to reflect the expansive range of products that will be offered — and to suggest something geographically broader and more expansive than ARO, which referred […]
“I had secured As Ever as a name in 2022, and then as everything started to evolve last year, and bringing in a partner the size that it was, it was just so interesting,” she said on an April episode of her “Confessions of a Female Founder” podcast. “You remember, I said, ‘I like American Riviera as an umbrella,’ and then be able to have verticals beneath it. And maybe have the ‘Orchard’ really small. But when that’s not feasible … suddenly it became this word salad. I didn’t love that so much.”
She continued, “I was like, ‘OK, let’s go back to the thing that I’ve always loved. Let’s use the name that I protected for a reason that had sort of been under wraps.’ And then we were able to focus in the quiet and put our heads down and build on something that no one was sniffing around to even see about. It was really just helpful to have that quiet period.”
Meghan started building her lifestyle empire after she and her husband, Prince Harry, took a step back from their duties as senior working royals in 2020 and settled in California. They live across the pond from Harry’s native England with kids Prince Archie, 6, and Princess Lilibet, 4.
