Meghan Markle’s lifestyle brand, As Ever, has responded to a report that she is looking to expand into Australia rather than the U.K.
“This is speculation,” an As Ever spokesperson told Us Weekly on Monday, March 9, in response to a report by ITV News published Sunday, March 8.
“No decisions have been made about when or where international expansion might take place. Entering new markets is a considered process, but it’s something the brand is excited to explore as it continues to grow in this next phase,” the spokesperson added. “Watch this space.”
ITV News royal editor Chris Ship reported on Sunday that Meghan, 44, would be taking private meetings in Australia next month in hopes of launching As Ever internationally. So far, the brand’s products have been available exclusively in the U.S.
According to ITV News, Meghan and husband Prince Harry will visit Australia in mid-April, with the couple’s office telling the outlet that they will partake in “a number of private, business, and philanthropic engagements.”
As Ever launched in the U.S. in April 2025, with Meghan’s initial offering including raspberry jam, honey, flower sprinkles, crepe mix, shortbread cookies and a variety of herbal teas. The products dropped in conjunction with the first season of the Duchess of Sussex’s lifestyle series, With Love, Meghan, on Netflix.
Netflix was an initial investor in the brand but confirmed to Us on Friday, March 6, that it had ended its investment in As Ever.
“Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life,” a Netflix spokesperson told Us. “As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.”
An As Ever spokesperson said, “As Ever is grateful for Netflix’s partnership through launch and our first year. We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more.”
Meghan’s Netflix series, With Love, Meghan, aired for two seasons and a holiday special in 2025. In August 2025, Meghan and Harry’s Archewell Productions signed a new first-look deal with Netflix for film and television projects, extending their partnership with the streaming service.
