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It’s pretty much a rite of passage for men to nick themselves while shaving. Still, after that first time (which usually happens during an attempt at dry shaving), they realize that shaving cream is a non-negotiable. The fluffy shaving creams that your grandpas grew up on have evolved, and now some of the best formulas feel dense, lush and nourishing, much like the Blu Atlas Shave Cream.

One of the best ways to avoid razor burn, nicks and cuts is by opting for a hydrating shave cream. Blu Atlas has got the comfortable, hydrating element covered. This balmy cream is infused with aloe, oat extract and glycerin, which all work to moisturize and soothe skin.

Get the Blu Atlas Shave Cream for $30 at Blu Atlas!

You’ll notice that this comes in a jar rather than a spray can, which allows you to scoop out the ideal-sized dollop for your face. And trust Us, all you need is a thin layer while shaving. It may feel a little counterintuitive at first, but shoppers promise you’ll quickly get acclimated to the cream. “I just started using this shaving cream a couple weeks ago and it has provided a totally different and better shave for me — easier to shave, closer, skin feels great afterwards,” one reviewer writes.

Another bonus? The Blu Atlas Shave Cream is especially suited for those with sensitive skin. Another reviewer who kept things scruffy for two decades due to his sensitive skin says this product totally changed the game for him. “This shave cream allowed my razor to run through super soft and smoothly — it was so soft, it felt like it was gliding through silk,” he writes. “The scent wasn’t too overpowering at all. Instead, it gave a light, clean and herbal essence. Even my wife noticed and complimented me on it. Since my experience was so different than that of the past, I’d highly recommend this product to any man. More so, those who tend to break out with shaving.”

Whether you typically shave with an electric razor or a manual design, plenty of reviewers say this shave cream provides a close shave. “It is super smooth and hydrating and doesn’t foam at all, which I was a little skeptical of at first. But the cream-like texture allows my razor to glide over the skin and hair,” another happy customer writes. “I have tried this shave cream with a manual/disposable razor and an electric razor and have had the same successful results either way.”

One small item can make a major difference in your shaving routine. Once you try the Blu Atlas Shave Cream, you’ll see what I mean.

Get the Blu Atlas Shave Cream for $30 at Blu Atlas!

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