This year’s fair features the thinnest and most complicated watches in the world, among other luxury timepieces.
Watchmakers are once again showcasing their most luxurious creations in Geneva this week at the Watches and Wonders fair.
But times are tough – and with a general squeeze on consumer spending, can people really afford luxury Swiss watches?
The CEO of one company says it’s about finding the right price point.
“The price range which we consider very important in the market right now is between €1,000 and €3,000, where the end consumer are looking for a nice, elegant and refined timepieces,” says Elie Bernheim, CEO of Raymond Weil. “And there is a high demand for this price segment.”
Watches and Wonders 2024 will open its doors for three days, up from two last year, from 13 to 15 April.
